Artificial intelligence deals with using computers to understand human intelligence, and it is the science of making intelligent machines, especially intelligent computer programs. It refers to adding human capabilities into machines. Let us look at some of the areas in which AI is incorporated in marketing. AI has a profound impact on the manner in which we search and the quality of the search results that define the search experience. Google first innovated with AI in search in 2015 by introducing its machine learning-based algorithm, RankBrain.

Technology is playing a big role in shaping our future, considering how far we have come thanks to it. These technologies are giving us immense power to do things we couldn't in the past. With everyday passing by, the human race is more and more dependent on technology, be it smartphones, artificial intelligence or anything the Internet facilitates. Machines and technology have changed our lives and will continue to bring interesting developments in the near future. Are you a tech geek?